How many citations do I need?

Aim for quality and consistency over volume. 20–50 accurate listings maintained over time generally outperform hundreds with errors or duplicates.

Should social media links be nofollow?

Link to your official profiles normally. They reinforce brand identity (sameAs signals) and help users verify ownership.

SEO Case Study • Oviedo & Central Florida

Local SEO Case Study Oviedo FL: How One Missing Step Boosted a Client’s Domain Authority

Q: How long until improvements show in search results?

Local SEO improvements typically take 3–6 months to show meaningful results, with minor shifts possible sooner depending on competition and crawl frequency.

Q: Does Google still use Domain Authority?

Domain Authority (DA) is a third‑party metric. Google evaluates authority using its own signals, but DA can correlate with link quality and competitiveness.

Q: Can I skip schema markup?

You can, but you'll miss clarity signals. Schema helps search engines accurately interpret your business, improving eligibility for rich results and reinforcing NAP consistency.

Many businesses do almost everything right—solid website, decent content, some SEO. But one small misalignment can quietly hold everything back. In this case study, I’ll show how BastionTech tightened Google Business Profile, schema, and social linking for The Cove Chiropractic (Maitland / Central Florida) and why connecting all the dots matters.

Published Oct 2, 2025 • by BastionTech

1) Client Background: The Cove Chiropractic

The Cove Chiropractic is a nervous‑system‑focused practice in Maitland, FL serving families, pregnancy, and pediatric needs. Their presence included a website, social profiles, and a Google Business Profile—but there were gaps in consistency, schema, and linking. They asked BastionTech to close those gaps and strengthen local authority.

Visit: thecovechiro.com

2) The SEO Challenge: Why “Everything” Wasn’t Enough

Inconsistent NAP (website vs. GBP vs. socials) can confuse Google.
Missing or mismatched schema makes it harder for search engines to "understand" the business.
Weak interlinking (social ↔ website) reduces identity signal strength.
Authority signals still influence competitiveness in the SERPs.
Local citations must align for clean, reinforced signals.

Think of misalignment like a leak in a bucket. No matter how much you pour in, the water (authority) drains out.

3) What We Did: The Optimization Steps

a) Google Business Profile (GBP)

Completed all fields (name, address, phone, hours, services, categories).
Added photos, posts, and relevant categories.
Matched NAP exactly with the website.

b) Schema / Structured Data

Added/refined LocalBusiness / Chiropractic schema.
Ensured schema data matched GBP (business name, address, phone, service area).
Included official social URLs in schema (identity reinforcement).

c) Social Profiles & Linking

Linked socials back to the website and vice‑versa (header/footer).
Checked URL consistency (https, www vs. non‑www).

d) Citations / Directories

Audited local directories and citations for accuracy.
Fixed inconsistent or duplicate listings.

e) Monitoring & Reporting

Tracked authority metrics month‑to‑month.
Monitored map‑pack presence and target keyword movement.

Related read: For choosing the right overall strategy by business model, see our guide Which Marketing Strategy Works Best for Your Oviedo Business?

4) Early Results & Observations

Initial upticks in local keywords (e.g., “chiropractor Maitland”, “family chiropractor FL”).
More consistent map‑pack visibility with aligned signals.
Stronger trust profile as Google recognized clean, corroborated data.

Authority metrics move slowly, but removing leaks lets your content and links compound.

5) Why One Missing Piece Can Matter So Much

Google leans on structured data and consistency. One mismatch can down‑weight others.
Local SEO is a system: GBP, on‑site SEO, citations, links, reviews—all interact.
“I already did SEO” often overlooks small but critical gaps.

6) Mini‑Checklist for Local Services

GBP: fully complete, accurate, active posts/photos.
Schema: LocalBusiness + vertical‑specific properties.
Socials: active, linked both directions, consistent naming.
NAP: identical across site, GBP, and citations.
Citations: fix errors and duplicates; monitor quarterly.
Backlinks: pursue local partnerships, press, and community features.
Monitoring: track rankings, traffic, and authority monthly.

7) Gains & Long‑Term Strategy

Publish helpful content; pursue high‑quality local links.
Expand schema (FAQ, Services, Reviews) where appropriate.
Keep signals aligned as the business evolves (moves, new numbers, new services).

Free Tool: Not sure which channels to prioritize? Take our Marketing Quiz to identify the best options for your specific business.

8) FAQs

How long until improvements show in search results?

Expect 3–6 months for local SEO effects to take meaningful hold, with smaller shifts possible sooner.

Does Google still use “Domain Authority”?

DA is a third‑party metric. Google uses its own signals, but DA can correlate with competitiveness and link quality.

Can I skip schema markup?

Technically yes, but you’ll forfeit clarity signals and potential rich‑result eligibility.

How many citations should I have?

Prioritize quality and consistency. A curated set of 20–50 accurate listings beats messy mass‑submissions.

Should social links be nofollow?

No need. Link to official profiles normally—they reinforce brand identity and help users verify you.

Want the same tidy‑up & growth?

If you’re in Oviedo, Maitland, or anywhere in Central Florida, BastionTech can help fix the invisible leaks so your SEO gains don’t drain away.

Take the Marketing Quiz Request a Consult

Serving Oviedo, Winter Springs, Chuluota, Maitland, and Central Florida.