Which Marketing Strategy Fits Your Business?

Three quick steps. Get a custom plan instantly based on your business model and what you’re already doing.

Step 1

Identify your business type

Pick the category that fits best. We’ll tailor recommendations accordingly.

Unplanned / Emergency Services

People don’t think about your service until there’s an urgent need.

Examples: plumbing emergencies, locksmiths, HVAC repair, towing, emergency dental, urgent pest control, IT triage, disaster restoration.

Planned Services

People plan ahead, compare a few options, look at photos and reviews, and choose the best fit.

Examples: landscaping, roofing, photography, tutoring, fitness/yoga, chiropractic, massage, event/catering, childcare, pet/vet.

Retail / Ecommerce

Shoppers discover products while browsing and buy when it’s easy, clear, and fast often after seeing it more than once.

Examples: boutiques, handmade goods, clothing, stationery, specialty foods, hobby/toy, health & beauty, sporting/outdoor gear.

Professional B2B Services

Decisions involve teams, take longer, and rely on clear expertise, real examples, and trust.

Examples: consulting, software/dev, accounting, legal, IT/MSP, HR, staffing, printing/signage, logistics.

Recurring / Subscription

People stick around when it’s easy to start, easy to keep using, and they see steady value over time.

Examples: SaaS, subscription boxes, memberships, meal prep, fitness, wellness apps, courses/newsletters, maintenance plans.

Mission-Driven / Cause-Based

People join and donate when they understand the mission, see real impact, and feel invited to take part.

Examples: nonprofits, churches, family farms, homeschool groups, co-ops, counseling centers, community orgs.