Contractor Website Checklist: 25 Things Every Website Should Have

The 25 things every contractor website should have

1. Tap-to-call phone number visible on mobile.
2. Clear headline that says what trade you serve and where.
3. Primary call to action for calls or estimate requests.
4. Dedicated pages for each profitable service.
5. Service area section with real cities or neighborhoods.
6. Google Business Profile details that match the website.
7. Recent Google reviews or testimonials near decision points.
8. Real project photos, not only stock images.
9. Before-and-after examples when the work is visual.
10. Photo captions that explain service, location, and outcome.
11. License, insurance, warranty, financing, or certification details where relevant.
12. Simple estimate form with service, city, timeline, and project notes.
13. Fast mobile page speed on key landing pages.
14. Navigation that separates services, locations, reviews, gallery, and contact.
15. FAQ section answering pricing, timing, scheduling, permits, and preparation questions.
16. Internal links between services, city pages, reviews, and related guides.
17. Unique title tags and meta descriptions for important pages.
18. Schema markup for local business, services, FAQs, or reviews where appropriate.
19. Clear emergency, same-day, or appointment availability if offered.
20. Visible business name, address or service-area language, and phone consistency.
21. Proof of process: what happens after someone requests an estimate.
22. Gallery or case study structure for higher-ticket jobs.
23. Accessibility basics such as readable contrast, labels, and meaningful link text.
24. Tracking for forms, calls, and lead sources.
25. Maintenance plan for updates, backups, security, reviews, and seasonal changes.

How the checklist changes by trade

A remodeler needs galleries and process explanations. An HVAC company needs emergency calls, service plans, replacement pages, and financing notes. A flooring company needs material categories and finished-room photos. An electrician needs service categories, safety trust, and availability. The checklist changes by trade, but the goal is the same: remove doubt.

What to inspect before your next busy season

• Update service pages before demand spikes.
• Add recent reviews and project photos.
• Check mobile speed on the home page and top service pages.
• Test every phone link and estimate form.
• Ask BastionTech about hosting-client tools such as the Google Reviews Widget, chatbot widget, and BastionProof.